Seongsu has grown beyond a domestic phenomenon — it's becoming a strategic foothold for brands looking to enter the Asian market. East-Yeonmujang-gil, in particular, has emerged as the commercial district of choice for some of the most iconic fashion brands in Korea and beyond.In 2022, MUSINSA — Korea's leading fashion platform — relocated its headquarters to East-Yeonmujang-gil. Since then, the brand has continued to expand its presence in the area, opening Musinsa Store and Musinsa Standard in quick succession.In 2024, American lifestyle retailer KITH followed, choosing East-Yeonmujang-gil for its fourth global location and second store in Asia — after London, Paris, and Tokyo. The fact that KITH selected Seongsu speaks to just how much weight the area now carries among global brands.&nbsp;As these trend-defining brands have set down roots here, Gen Z consumers with a passion for fashion and lifestyle have continued to flock to East-Yeonmujang-gil. This is a district where people don't just buy — they experience brands and share them.&nbsp;Drawing on Korea's largest commercial space database, SHARE.IT presents the top 8 OOH advertising locations in East-Yeonmujang-gil, Seongsu. Seongsu Station Exit 3 Lamp Post Banners<img src="https://img.shareit.kr/temp/202607/0HvRJY5QTKy175VJSPerfA.png" alt="" width="800" height="inherit">📍 116 Achasan-ro, Seongdong-gu, Seoul ✔️ Key Highlights: #SeongsuStation #OfficeWorkers #RepeatedExposureThe first location is a street lamp advertisement directly in front of Exit 3 of Seongsu Station, available for bookings from June 2026. As a newly launched media site, early adopters can expect a strong standout effect and high initial attention from passersby.Positioned right at the station exit, the site delivers repeated exposure to office workers commuting through Seongsu as well as visitors entering the district. For brands looking to establish a presence along a key entry route into Seongsu before others do, this is a location worth watching. Samyeon Building, Seongsu <img src="https://img.shareit.kr/temp/202607/iIpcG70lTa21ZS5iexhnRg.jpg" alt="" width="800" height="inherit">📍 116 Achasan-ro, Seongdong-gu, Seoul ✔️ Key Highlights: #SeongsuStation #PopUpStore #CorePedestrianRouteSamyeon Building Seongsu sits directly in front of Seongsu Station Exit 3, capturing visitor attention from the moment they step off the train. Positioned along the key pedestrian corridor connecting Seongsu Station to the café street, the site offers consistent brand exposure to the steady flow of visitors moving through the area.The building also accommodates pop-up store activations, giving brands the option to run OOH advertising and an on-ground brand experience in tandem — creating a seamless connection between the two and expanding consumer touchpoints.Brands including Samsung Electronics, Calvin Klein, Tommy Hilfiger, and UNOVE have all activated here, spanning major corporates through to fashion and beauty. For brands planning large-scale brand building using Seongsu Station's foot traffic, Samyeon Building is a strong contender. Jayeondo Sogeumppang(Salt Bread) in Seongsu Exterior Wall<img src="https://img.shareit.kr/temp/202607/WCKMrFonQgauTIOwY2bsYA.jpg" alt="" width="800" height="inherit">📍 56-1 Yeonmujang-gil, Seongdong-gu, Seoul ✔️ Key Highlights: #WaitingHotspot #PhotoSpot #HighAdEffectNext is the advertising site positioned above Jayeondo Salt Bread Seongsu — one of the district's most popular bakeries, with over 7,000 reviews on Korea's largest search platform. With advertising placed directly above one of Seongsu's most-visited food destinations, the site is well positioned to capture the attention of visitors and waiting customers alike.Foot traffic flows consistently through the week, with no significant drop-off between weekdays and weekends. The extended dwell time of queuing customers further amplifies exposure opportunities.As an active spot for visitor photography, the location also supports social media reach beyond the physical placement. Namjeong Building<img src="https://img.shareit.kr/temp/202607/_6iVa5WZSnWTwFyFeDVMLg.jpg" alt="" width="800" height="inherit">📍 88 Seongsui-ro, Seongdong-gu, Seoul ✔️ Key Highlights: #LargeFormat #TemporaryWall #GlobalBrandsLocated in the heart of East-Yeonmujang-gil's core commercial district, Namjeong Building offers one of the largest advertising surfaces in the area, measuring 25.95m × 10m. The display naturally draws the eye of visitors moving along Seongsu's main street. <img src="https://img.shareit.kr/temp/202607/HVUvdtsaRfmcDEAlubQcZw.jpg" alt="" width="800" height="inherit">An additional advantage is the separate temporary wall — measuring 6m × 1.85m — available alongside the main surface. This secondary space allows brands to extend their campaign with supplementary content such as brand messaging, product detail shots, or pop-up store information, deepening communication with consumers.Global brands including Netflix and Adidas have chosen this location, making it one of the most proven large-format OOH sites for increasing brand visibility in Seongsu's main commercial strip. Daelim Warehouse(Daelim Changgo) Exterior Wall<img src="https://img.shareit.kr/temp/202607/ykssCoqhRl6WJFppbVI8hQ.png" alt="" width="800" height="inherit">📍 56-1 Yeonmujang-gil, Seongdong-gu, Seoul ✔️ Key Highlights: #SeongsuLandmark #IconicVenue #VersatileMediaNext is Daelim Warehouse — one of Seongsu's most iconic landmarks, and a space that is central to any conversation about the district's transformation. A must-visit destination for anyone coming to Seongsu, the site sits at a central crossroads, making it visible from multiple directions. The rooftop space is also available for additional campaign activations.Running OOH campaign at a venue this closely tied to Seongsu's identity allows brands to reach visitors in a context that feels natural and memorable. Global luxury brands including Yves Saint Laurent and PRADA have activated here, alongside the film Wicked and beauty brand Torriden — spanning fashion, beauty, and entertainment.As a site that works across industries and campaign types, Daelim Warehouse is one of the most versatile OOH options in East-Yeonmujang-gil. Seonghwa Building<img src="https://img.shareit.kr/temp/202607/n_9xumX9SzK1IdoAmrZ8GQ.jpg" alt="" width="800" height="inherit">📍 70 Seongsui-ro, Seongdong-gu, Seoul ✔️ Key Highlights: #UpperExterior #DaelimWarehouse #ADERERRORSeonghwa Building Exterior Advertisement occupies the upper façade of the building, delivering high visibility from virtually anywhere along Seongsu's main street. The site is positioned along the pedestrian route connecting Daelim Warehouse and ADERERROR, placing it directly in the path of visitors with a strong interest in fashion and lifestyle brands.The site has hosted a collaborative campaign between Naver and Spotify, and offers the kind of elevated visual presence that can leave a lasting brand impression. Seongsu AK Valley Square<img src="https://img.shareit.kr/temp/202607/jGfVyGepSLm4GZf7VXlAAA.jpg" alt="" width="800" height="inherit">📍 76 Yeonmujang-gil, Seongdong-gu, Seoul ✔️ Key Highlights: #XYZ #KITH #ExperientialAdvertisingSeongsu AK Valley Square is located in the plaza adjacent to XYZ — one of Seongsu's most active pop-up venues — and KITH, the sought-after lifestyle retailer. Beyond standard wrapping formats, the site accommodates exhibition-style and experiential OOH activations, giving brands the flexibility to design campaigns around their specific objectives. As an open, freely accessible space, it naturally invites direct consumer participation and a wide range of brand communication formats.The location draws a steady flow of pop-up visitors and consumers with a genuine interest in fashion and lifestyle. For brands looking to move beyond conventional OOH and create a more immersive brand experience, AK Valley Square is worth considering first. Yeonmujang-gil Y-6<img src="https://img.shareit.kr/temp/202607/WunjpfYHRu2XaJcckrp2iA.png" alt="" width="800" height="inherit">📍 94 Yeonmujang-gil, Seongdong-gu, Seoul ✔️ Key Highlights: #CoreDistrict #PopUpStore #LuxuryBrandsYeonmujang-gil Y-6 sits at the heart of East-Yeonmujang-gil's main commercial strip, surrounded by a dense cluster of pop-up stores. Its proximity to Musinsa Standard places it squarely on the core pedestrian route shaped by Musinsa's presence in the area.Given its position among multiple pop-up activations, brands that run OOH advertising here alongside a nearby pop-up can effectively extend their brand footprint across the broader East-Yeonmujang-gil area.Luxury brands including Cartier, Rolls-Royce, and Gucci have activated here alongside fashion brands such as BLACKYAK and Nike — a proven track record that speaks for itself. Anchored by MUSINSA and KITH, East-Yeonmujang-gil has become a destination where fashion flagship stores cluster and trend-conscious Gen Z consumers return regularly.Whether you're planning a brand awareness push, a new product launch, or a campaign tied to a pop-up activation, East-Yeonmujang-gil is a strong choice.From initial consultation and transparent pricing through to reservation, SHARE.IT handles the full process in one place. If you're planning a brand campaign in East-Yeonmujang-gil, reach out to SHARE.IT. <h3 class="LexicalEditorTheme__h3" style="text-align: start;">Looking to Launch a Campaign in South Korea?</h3>Beyond OOH advertising, sHARE.IT specializes in offline marketing, brand activations, pop-up stores, exhibitions, events, and venue sourcing across South Korea.Whether you're an international brand entering the Korean market or a company looking for a local marketing partner, our team can help you plan and execute effective offline campaigns tailored to your audience.If you're looking for an agency or local partner in Korea, feel free to reach out to us at marketing@shareit.kr. Our team will be happy to discuss your campaign goals and recommend the best strategy for your brand. ※ Only international customers who have difficulty signing up for membership can inquire by email. ※ Korean companies and members are requested to inquire through the platform.

쉐어잇 공간을 이용하는 이들의 이야기를 샅샅이 찾아서 알려드립니다

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쉐디터

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From MUSINSA, the trailblazer shaping K-fashion trends, to Olive Young N Seongsu, an essential destination for global visitors, and even New York's iconic streetwear boutique KITH—they are all converging on East Yeonmujang-gil in Seongsu.
In the heart of Seongsu, where foot traffic from global tourists, Millennials, and Gen Z consumers around the world is exploding, what is the best channel to make your brand truly unforgettable?

Here are the BEST OOH Spots in East Yeonmujang-gil, Seongsu.

Explore top OOH advertising spots in East Yeonmujang-gil, Seongsu. Boost your brand's presence among global Gen Z consumers with SHARE.IT today.

From MUSINSA to KITH: The OOH Spots Capturing East-Yeonmujang-gil

공간 리스트업

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가만히 있던 내 건물이 스스로 수익을 만들 수 있다는 사실, 알고 계셨나요?
항상 비어 있는 건물 외벽과 옥상, 마당을 옥외광고 매체로 바꾸면
건물 가치는 높아지고 부가 수익은 더 늘어날 수 있습니다.
복잡한 인허가부터 광고주 유치와 운영까지 쉐어잇이 전 과정을 지원해 드립니다!
내 공간의 숨은 수익이 궁금하다면, 지금 바로 쉐어잇에서 상담받아 보세요.

🏢 건물 가치를 올리고 수익도 높이는 방법 : 쉐어잇 옥외광고 올인원 솔루션

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自 SM 娱乐总部与 Acro Seoul Forest 等高端地标落地以来，首尔森林及纛岛（Seoul Forest & Ttukseom）逐渐成为娱乐 IP、潮流文化与高端生活方式交汇的核心商圈。
随着热衷体验的 Z 世代消费者、高净值人群与海外游客持续涌入首尔森林，您的品牌最该出现在哪里？
SHARE.IT 依托韩国最大商业空间数据库，结合大量真实品牌案例，为您呈现首尔森林及纛岛核心户外广告最佳点位。

高端生活方式与流行文化交汇地：首尔森林及纛岛核心户外广告精选

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From SM Entertainment, the powerhouse driving K-pop culture, to MUSINSA’s expanded retail footprint and luxury landmarks like Acro Seoul Forest—they are all converging on Seoul Forest & Ttukseom.
In this premium district where high-end consumers, K-pop fandoms, and global trendsetters gather to linger and experience brands, what is the best channel to capture this high-value audience?

Here are the BEST OOH Spots in Seoul Forest & Ttukseom, Seongsu.

Where K-POP Meet Lifestyle Brands: The Rising OOH Advertising Spots of Seoul Forest & Ttukseom

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하이엔드 주거단지와 디자이너 브랜드가 공존하는 서울숲&뚝섬
이제 성수를 넘어 글로벌 K-POP 트랜드와 웰니스, 라이프스타일의 중심지로 기대되는 상권입니다.
트렌디한 소비자와 글로벌 관광객이 오랜 시간 머물며 브랜드 깊숙이 몰입하는 서울숲 거리에서
우리 브랜드를 확실하게 각인시킬 수 있는 최적의 채널은 무엇일까요?

국내 최다 공간 데이터를 보유한 쉐어잇이 수많은 브랜드의 성공 사례를 통해
<성수 서울숲·뚝섬 핵심 옥외광고 BEST Spot>을 소개합니다.

K-POP 트래픽과 하이엔드 라이프스타일이 모이는 상권, 서울숲&뚝섬 핵심 옥외광고

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自 MUSINSA 总部入驻与 KITH 亚洲第二家旗舰店落地以来，东练武场街(East-Yeonmujang-gil)已超越韩国本土, 逐渐成为全球时尚与生活方式品牌布局亚洲市场的战略阵地。
随着热衷时尚的 Z 世代消费者与海外游客持续涌入圣水洞(Seongsu-dong), 您的品牌最该出现在哪里？

SHARE.IT 依托韩国最大商业空间数据库，结合大量真实品牌案例，为您呈现圣水东练武场街 8 大核心户外广告最佳点位。

从MUSINSA到KITH：圣水东练武场街户外广告核心点位

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K패션 트랜드를 확립해 나가는 '무신사'와 글로벌 방문객 필수 코스가 된 '올리브영N성수',
뉴욕의 전설적인 편집숍 '키스(KITH)'까지 성수 동연무장길로 모여들고 있습니다.
전세계 밀레니얼을 넘어 젠지 소비자와 글로벌 관광객의 트래픽이 폭발하는 성수 거리에서
우리 브랜드를 확실하게 각인시킬 수 있는 최적의 채널은 무엇일까요?

국내 최다 공간 데이터를 보유한 쉐어잇이 수많은 브랜드의 성공 사례를 통해
<성수 동연무장길 핵심 옥외광고 BEST Spot>을 소개합니다.

무신사와 키스가 선택한 패션 상권, 젠지 트래픽 폭발하는 동연무장길 핵심 옥외광고

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自迪奥圣水店(Dior Seongsu)落地以来，西练武场街(West Yeonmujang-gil)逐渐成为外国游客的热门目的地，也成为全球高端品牌纷纷布局的核心商圈。

随着Z世代消费者与海外游客持续涌入圣水洞(Seongsu-dong)，您的品牌最该出现在哪里？
SHARE.IT依托韩国最大商业空间数据库，结合大量真实品牌案例，为您呈现圣水西练武场街核心户外广告最佳点位。

迪奥开启的圣水地标化：西练武场街核心户外广告点位全览

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Since Dior Seongsu put West Yeonmujang-gil, Seongsu on the map, the street has become a must-visit for international travelers and a go-to destination for global luxury brands.
As foot traffic from GenZ and Millennial consumers, along with tourists from around the world, continues to surge across Seongsu, where is the best place to get your brand noticed?
Drawing on Korea's largest commercial space database and hundreds of successful campaigns SHARE.IT presents the best OOH locations in Seongsu.

From Dior Seongsu to the Heart of West Yeonmujang-gil: The OOH Spots Capturing Global Foot Traffic

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디올 성수로부터 시작된 외국인 방문객 필수 코스, 글로벌 하이엔드 브랜드들이 서연무장길로 모여들고 있습니다.
전세계 MZ 소비자와 글로벌 관광객의 트래픽이 폭발하는 성수동에서
우리 브랜드를 알릴 수 있는 최적의 스팟은 어디일까요?

국내 최다 공간 데이터를 보유한 쉐어잇이 수많은 브랜드의 사례를 통해
<성수 서연무장길 핵심 옥외광고 BEST Spot>을 소개합니다.

디올이 시작한 성수의 랜드마크화, 글로벌 트래픽을 선점하는 서연무장길 핵심 옥외광고

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Still wasting a whole week just getting an OOH quote?
Leveraging our network of 16,000 partnered spaces and data from 620,000 users, we’ve completely streamlined the complex OOH distribution system. From same-day quotes to data-driven performance reports, experience the transparent and powerful OOH marketing that only SHAREIT can deliver.

From Same-Day Quotes to Data-Driven Results : Why SHARE.IT Is Redefining OOH Advertising

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아직도 옥외광고 견적에 일주일을 허비하시나요? 16,000개 제휴 공간과 62만명의 사용자 데이터를 활용하여
옥외광고의 복잡한 유통 구조를 확 단축시켰습니다. 당일 견적 확인부터 데이터로 확인하는 성과 리포트까지,
쉐어잇이 제안하는 투명하고 압도적인 옥외광고(OOH) 마케팅을 경험하세요.